XPRIZE | Manifesto: What is an XPRIZE?

Incentivized innovation can be difficult to market. Not many are familiar with the Spirit of St. Louis flight across the Atlantic or countless other innovations occurring only because someone made it a competition. With 8 active competitions, across a wide variety of global challenges and industries, the XPRIZE message can easily be muddled. Branding XPRIZE as a branded house rather than a house of brands starts with this mission statement film.